Thursday, 31 December 2009

UK's first Cycle Counter Displays to be installed in Brighton

The Argus used my story on December 30 (left). I found this story on the Council website when researching the story about Old Shoreham Road Cycle Route scheme being stalled. My original version is below.

The UK's first Cycle Counter Displays will be installed in Brighton and Hove in 2010.

At the Environment Cabinet meeting on Thursday November 17, Brighton and Hove City Council approved the installation of the three Cycle Display Counters in prominent positions around the city. These are units that count the numbers of cyclists passing by, and display the results in large format.

Director of Environment, Veronika Moore, in her report to the Council, said: “The aim of the display is to encourage cycling by demonstrating that it is already a popular activity carried out as part of people’s daily routine. By seeing that large numbers of people are cycling it is hoped that potential cyclists will gain confidence from ‘safety in numbers’ and take up cycling themselves.”

Cycle counter displays have been successfully used in several European countries, but this will be the first time in the UK.

Statistical information gathered by the counters will also be used to inform future cycling policy.

A Cycle Counter Display uses a loop in the ground to count the number of cyclists passing a particular point and then prominently displays this information above the cycle path. The display can be configured to show several totals, for instance daily bicycle traffic and annual bicycle traffic.

CIVITAS Archimedes Project will provide funding of £52k for Cycle Counter Displays with a further £10k from Cycling England.

The European Union CIVITAS project was approved in October 2008, and provides Council with a £2.2 million grant to research and implement innovative small-scale transport projects over a four-year period.

Ms Moore said: “Involvement in the CIVITAS process provides an excellent opportunity for the council to undertake additional investment in the City’s transport infrastructure and services. The aim is to position the Council as a leader in offering sustainable transport opportunities and giving people the choice to determine what is best for them.”

The counters will be located in three prominent positions:
Seafront cycle lane, opposite the Grand Hotel.
East side of A23, edge of Surrenden Park or East side of A23, opposite Leahurst Court Road
East side of A270, opposite Moulsecomb Library

The counters will be installed at the A23 and A270 locations by March 2010 and on the seafront in early summer 2010.

Words 337
23 December 2009

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