|In the beginning was the word|
Anyway, I'm finding that I use the phrase "Modal shift toward sustainable transport" quite a lot. I've been struggling with it. I long for an alternative, something short and pithy. I've tried shortening it to "Modal Shift", which sort of works but begs the question of where to in every use, or just "Sustainable Transport" but that's simply not right when we're trying to talk about how to encourage people to that goal.
So what about an acronym. MOdal Shift TOward Sustainable Transport. MOSTOST.
It would be an abstract noun - a thing which cannot be seen or touched, like "goal".
"We're committed to Mostost", "Council pays lip service to Mostost", "Mostost the answer to the oil crisis". Does it work for you?
"Mostost" is my invention and I claim it in the name of the future green world.